Sales vs Marketing
Sales vs Marketing Marketing and Sales have always been in a debate about who is more important, who gets the glory and contributes more to the success of a company. Having been on both sides I can clearly see where the discussion gets hot and how each of the sides sees the other. The approach Marketers are trying to tell a story, where sales people focus on asking questions. A marketer is interested in presenting a captivating campaign. They talk about the customer testimonials, focus on the happy and attractive side of the product. The sales people have one goal in mind — how to turn the right buttons of this individual to make them exchange money. Whereas marketers often work with the most satisfied customers, collecting stories for a blog or social media post, sales people see the good, the bad and the ugly. All complains, objections, the pure craziness of people — they must deal with all of this. At some point, you might find yourself spending 90% of your time talking...